Tania Marisa is an experienced yoga instructor with a history of working in the health wellness and fitness industry. We wanted to create a brand that cool and sophisticated yet grounded in calm and sexy vibrancy.
Tania Marisa’s primary logo is a word mark with an angular crystal icon reminiscent of the eagle pose in yoga. The clean, simple style has a feminine and sophisticated energy, while the crystal icon represents self care, healing & calming energy. The uppercase typography gives it structure and mimics the angles of natural crystals. The purple, lavender and teal color palette is inspired by fluorite crystals. But more than that, the colors represent the values of Tania Marisa. Purple combines the calm stability of blue and the fierce energy of red. Purple has a variety of effects on the mind and body, including uplifting spirits, calming the mind and nerves, enhancing the sacred and creating feelings of spirituality. While teal, the color of water, is associated with calming feminine energy.
We designed Tania Marisa’s brand identity as well as various print and brand collateral. The end result is a brand that is clean and modern and will stand the test of time.
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